What to do when the way ahead is blocked
A backlog of irritated outpatients building up in the radiology department? The obvious
solution might seem to be to boost staff equipment and clear the overflow. Mistake.
Need lots of start-up capital to launch a winning software package? Just take a deep
breath and borrow $1 million on the motto of "who dares wins". Wrong again.
You are a highly qualified immigrant but can't get a gob in New Zealand because nobody
is impressed by your skills. Sign up for a local course of study? Not necessarily.
There could be a much easier and fast way.
These are some of the diverse, real-life problems to which a young, management
trouble-shooting operation called Probsolv has applied its methods. Launched in
February by Gary Bartlett, who has qualifications in engineering, philosophy, business
marketing and information technology, and his wife Lynne, a chartered accountant,
Auckland-based Probsolv claims its inspiration from the theory of constraints.
This is an elegant hypothesis which argues that the performance of any system is
limited primarily by a single factor. Economics dictionaries define a constraint as
"a restriction on the natural degrees of freedom of a system."
Put more crudely, we are talking about the bottleneck theory first argued by Israeli
physicist Dr Eli Goldratt. He was the egg-head who devised a method of applying in the
world of commerce problem-solving techniques that were routinely used in the
"hard" sciences like his beloved physics.
Goldratt's insight was that it is relatively easy to uncover relationships that quickly
lead to the discovery of the underlying causes of most management problems. These are the
bottlenecks, and they are not too hard to spot.
"Just walk down the [manufacturing] line until you meet a big stack of product
waiting to continue along the process," points out an American convert.
"In a service environment, look for stacks of files in someone's office."
The trouble with bottlenecks, as any manufacturer will vouch, is that they limit
productivity, tie up capital in excess inventory, frustrate customers and raise collective
blood pressure.
So, in a series of books including The Goal, Critical Chain, and It's Not Luck,
Goldratt helped take a lot of the hassles out of manufacturing and service companies.
Bartlett launched Probsolv on the insight that the bottleneck theory has a much wider
application. He and his wife do not profess to be management gurus so much as
trouble-shooters.
"There is no shortage of stuff wrong in any company," the enthusiastic
Bartlett explains in the bottom half of his North Shore house that serve as his offices.
"But the problem is not in the components, it's in the bottleneck. There is always
one bottleneck at a time in a complex system."
Ergo, find the bottleneck, ask the right questions, and use the answers to figure out
how to widen the neck, to continue the metaphor. You don't try and fix everything, just
the big thing. You don't need to spend a fortune on consultants or stop running the
business while you are closeted with them. All you have to do is budget a couple of hours
of executive time, book an hour or so later for verifying and refining Probsolv's
conclusions, and finally set aside another hour or two for the presentation.
Then you fix it.
Bartlett usually finds that the bottleneck is not where people suspect it is. For
example, when called in to look at delays in the radiology department at Auckland
Healthcare, the bottleneck turned out to be in the way the orthopedic department was
booking in the outpatients.
As it turned out, the radiology department had more than enough spare capacity. When a
more streamlined system was devised, patients went through much more smoothly.
Probsolv aims for the heart of the problem. When a group of highly qualified but
frustrated immigrants turned to Bartlett after being unable to find jobs in New Zealand,
he had a look at their CV's. "The problem is not one of qualifications", he told
them. "It is one of presentation."
Bartlett suggested they rewrite their CVS in ways to which prospective employers could
relate, for example by providing an equivalent company, organisation or qualification in
New Zealand to the overseas one. In short, to "new Zealand-ise" their CVS.
This was much simpler, cheaper and less time-consuming than going back to school to
acquire New Zealand qualifications.
The software engineer accepted Probsolv's advice not to plunge into debt. Instead he
set up a consultancy which in effect finances, markets and refines the software without
risking home, boat and the kids.
Next up? Bartlett thinks the Auckland Warriors are ripe for a dose of Probsolv's
version of the theory of constraints. Now if he can figure out why they have been so
inconsistent, Probsolv can expect all the business it can handle.
Meantime there is something rather attractive about a consultant who doesn't take any
fees unless the client is happy. Now if that catches on and consultants only earn by
results, Probsolv will eliminate one of the biggest bottlenecks in the advice business.
Selwyn Parker NZ Herald
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